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  • Writer's pictureJeanette Wolfe

Mindful Branding: The Making of Our Mark

I have always been fascinated by mermaids, the sea and it’s bountiful treasures and mysteries. I've been dreaming of them and drawing them since before I can remember and my mom still has drawers full of my earliest renderings.  

In my early years, that fascination also carried an ever so slight amount of trepidation in the exploration of deep waters, as I was born in the cement jungle of New York City and was caught by the "under toad" at age 4, who pulled me through turbulent tides, to land far from my family at Rockaway beach one summer day. I only came to realize years later, that what I thought was a large and strong toad who lived under water, pulling at me, was my childhood ears trying to make sense of what I heard happened as grownups described how quickly the undertow became strong that day and how that was the cause of my frightening moment of surrender to the waves. 

That experience changed my awareness of the delicate balance of resistance and being in the flow in ways I would only come to understand as the gift of a potent reference point later in life, as I experienced 9 cryptogenic neural anomalies all in one decade.

At age 11, my parents gathered my siblings and I and transported us far from the seashore to the glorious misty Adirondack mountains of upstate New York.  Over the years, I have come to be able to navigate the cement of many cities, the sands of many shores, the multiple seas of this grand planet, it's mountains and lakes, even the air and ethers, including all of their creatures and elements, by living through my senses, losing my mind's constructs of what "should" be and the resistance to what is, and giving myself to the “flow” of waves equivalently turbulent or calm, both metaphorically and literally. 

In that awareness lies Freedom to relate to ALL of what is in every moment. Awareness itself is a gentle, compassionate and intimate space of experience. It touches everything without influencing anything. It holds all of our experiences without holding them down or back. Within awareness is a magnetic connection and ability to merge with the point of our awareness and exist in the pure presence of mutual reciprocity. That first experience in the waves with the "under toad" provided that touchstone: the knowing of how to merge with the current of what is and not resist it. 

In my consulting and mentoring practice, Planet Apothecary LLC, I am known to state that "My Life is my Lab" and I speak of whole being. Wholebeing defined as your very Sensory DNA or your core awarenesses that touch your intellectual, emotional, physical, fiscal, spiritual and relational health through your 7 senses. We humans don't always realize that we access all environmental messages through sensory stimuli which affect our daily behaviors, actions and fundamentally, our whole health. 

This space called Mary Jane on Main Street offers you sensory nutrients to assist you in remembering your Sensory DNA Blueprint and accessing deeper levels of self awareness with simple neuro-nutrients. This space is the most intimate aspect of Planet Apothecary LLC, established to remind of, and inspire the spiritual moments that come from inside of yourself, your personal daily presence pauses, like when:

*  the bird outside of your window feels like it is singing just for you

* the cut rose in its vase roots, even when untended, to display the cycles of life flourishing in stagnant environments

* the music box goes off on its own because well, it was time to listen

We lovingly suggest to:

" Just go offline for awhile...we'll show you a way to reboot every day.

You'll feel better when you're singing our song".

This space is your invitation to those inspirations and simple tools to create your personal presence pauses and ceremonies of self inspired by some of my unique moments, encounters with humans, animals, elements, spaces and places and the simple daily joys of "ahas" that may also inspire your own Life Lab research . 

We'll begin here by sharing the deep mindfulness that we apply to every aspect of our experience and Business, yours and ours, with the below insights regarding the 9 symbols that are the core threads woven into the tapestry our Mary Jane on Main Street Mark.

My own personal encounters with these 9 symbols offered me the ability to fully rewrite my own neurology when traditional medicine suggested that was not possible. They create our mark, our logo, which embodies the alchemy of these symbols. 

Our Golden Hemp Leaf symbolizes Whole Being through the awareness of Neurodiversity. It nourishes your self awareness of Whole Being.

Whole Being is our Vision for anyone willing and curious to know themselves as such. 

Our Mission is curating and sharing unique solutions and insights into your innate and individualized neural processing modes in the trust they might offer you the remembering of and return to, the innate wisdom of your Sensory DNA IQ Blueprint . Enjoy this simple sharing of each element of that Alchemy. 

We are also happy to guide distilling a Marque for you, your group or your business that displays the alchemy of all you are and all you choose to share in a guided sensory tour through your own mission and vision. 

Mary Jane on Main Street Mark/Logo Tapestry 

Turtle models that life is a never-ending series of arrivals. That we are always at home and our choice to be able to enjoy our peaceful walk in this world, as well as the many paths that we may take when we pause, go inside and continue in that ever now moment awareness of what is.

Butterfly bring  lightness and joy into our life. Butterflies attract attention with their lively colors and brightness. They invite us into the world of easy moment, color exploration and the lightness of being. 

Foo Dogs are gatekeepers and they are designed in pairs — one is female, the other is male. The female energy represents yin, magnetism and symbolically fortifies and nourishes the people dwelling inside the home, while the male energy, electricity, representing yang, fortifying the structure itself. Foo Dogs remind of the power of boundaries and a commitment to 100% respond'ability in partnering, no more no less. This is the physics of sustainable mutual reciprocity, LOVE. It is the union of giving in equal proportion at the same time.

Our two Peacock feathers model the requirement to maintain the optimal balance between humility and confidence. Peacock the epitome of beauty. and grace and offers lessons about self-love, honor, integrity (whole being) and the vitality of meeting the turbulent waves as well as the unknown with courage and confidence. In those moments we are ever invited into an expanded iteration of ourselves. A rebirth of our whole being. 

Lotus carries the ability to flourish , as while rooted in the mud, its flowers blossom on long stalks as if floating above the muddy waters of attachment and desire. It is also symbolic of detachment as drops of water easily slide off its petals. Fleur-de-lis joins the tapestry as a symbol of purity and a reminder of ancient Fleur-de-lis ampulla that hold oil used to anoint one into awareness.

Seahorse is a purely sensory creature with elongated ridges on the floor of each lateral ventricle of the brain, thought to be the center of emotion, memory, and the autonomic nervous system. Ancient Greeks and Romans believed seahorse was an attribute of the sea god Neptune/Poseidon and as such, the seahorse was considered a symbol of strength to support fortified passage to our destination/destiny.

Seahorses are geared for ambling-type motion - not for speed. Thus, they are symbolic of patience and contentment - they are happy with being where they are, in the moment and have remained with this body style without change since their inception. In its whole being, seahorse can be a symbol of tenacity. To wit, the seahorse wraps its tail around the nearest object in order to anchor itself in turbulent waters. This is a lesson to be persistent in our goals within whatever comes our way.

You will also note that our Marque bears two seahorses like our Foo dogs and peacock feathers. A unique aspect of the seahorse is that the male is impregnated by the female and carries the offspring to term. This is a message of sharing the load in the home, and gaining perspective of both sides (genders) in life experience. The seahorse has a bony exoskeleton which is a message of fortified boundaries.

It reminds us to be present with the moments  where we require clear boundaries with our external circumstances, or when we might be  building walls that aren't needed. 

Hemp buds complete our Golden Leaf Marque as our ninth element. Hemp seed oil is naturally rich in omega 3 and 6 fatty acids. Data suggests that hemp oil may be able to help certain health issues, such as inflammation and skin conditions . It's the core of our Self Care Solutions and its use has been miraculous in our personal experience as it soothes the static in neurology and eases inflammation. Our clients are sharing much of the same.

"I was diagnosed with Scleroderma and Raynaud's in 2018 resulting in painful ulcers that kept me from using my hands, fatigue, body aches and swelling. 

My sweet Aunt referred me to Dr. Jeanette Wolfe. This was a blessing!

Dr. Wolfe created a custom tincture for me to take orally, a balm for my ulcers and a cream for my skin that I use daily.  I committed to the treatment & began to see a difference and​ a year later I feel as though I am thriving again. My family and I are so grateful to have been guided to Dr. Wolfe.  She also helped me see the importance in self care which I practice daily.  I would gladly refer all of my loved ones to Dr. Jeanette Wolfe. She is a beautiful soul with the gift to heal." Natalie W.~

We would love to know more about you and what calls to you.

Let us know which aspect of our mark speaks to you and why 

and receive a 10% discount on your first order.

With Love and in joyful anticipation of your acceptance our regular invitation to know yourself through your Sensory DNA, Presence Pauses and Mary Jane on Main Street Solutions @ Planet Apothecary. 

Your Mountain Mermaid ~ Jeanette Wolfe ND IP


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After the pandemic, I had a bout with a huge wind thrust through my ear canal. From that point it developed into an ear infection, and tooth infection, teeth being removed, and an attack from using my inhaler once a year to needing two inhalers to help me breath, and chest pains with every breath I took.

I contacted Dr. Jeanette Wolfe, and she graciously tuned into every fiber of my being. She worked tirelessly on diffusing what was happening in my body. She also created a special lemon balm to rub on my chest that was infused with other essential ingredients. All I can say is that I'm so happy that she entered into my life when she d…

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